This course is available on SkillsFuture Portal.
1) Facebook Ads overview
– Learn about Facebook advertising trends and opportunities
2) Facebook Pixel
– Understanding Facebook Pixel
– Learn how to install Facebook Pixel on your website
– Learn how to use Facebook Pixel to track conversions
3) Set up your Facebook Ad campaign
– Define your marketing goals
– Create an effective Facebook Ad campaign for your marketing goals
4) Showing your Facebook Ads on Facebook and Instagram
– Learn about selecting your audience in Facebook Ads Manager
5) Determine your budget and timeframe
– Choose the right bidding strategy for your marketing goals.
6) Manage your Facebook Ad Campaign
– Use the right tools and features to run your Facebook Ad Campaigns effectively and efficiently.
– Learn to use A-B testing effectively
7) Measure your Facebook Ad Campaign data
– Get the data that you need to track your campaign performance.
– Learn how to retarget clients effectively
– Learn how to understand Pixel data that is collected
8) Monitor your Facebook Ad Campaign
– Create and understand Facebook Ad reports for your future campaigns.
9) Optimise your Facebook Ad Campaign
– Get strategic advice to help you make the most of your campaign