This course is specially designed for business personnel to familiarise them with ways to manage Facebook advertising campaigns effectively and efficiently to reap business benefits.


This course is available on SkillsFuture Portal.

This 1-day course will cover:

1) Facebook Ads overview
– Learn about Facebook advertising trends and opportunities

2) Facebook Pixel
– Understanding Facebook Pixel
– Learn how to install Facebook Pixel on your website
– Learn how to use Facebook Pixel to track conversions

3) Set up your Facebook Ad campaign
– Define your marketing goals
– Create an effective Facebook Ad campaign for your marketing goals

4) Showing your Facebook Ads on Facebook and Instagram
– Learn about selecting your audience in Facebook Ads Manager

5) Determine your budget and timeframe
– Choose the right bidding strategy for your marketing goals.

6) Manage your Facebook Ad Campaign
– Use the right tools and features to run your Facebook Ad Campaigns effectively and efficiently.
– Learn to use A-B testing effectively

7) Measure your Facebook Ad Campaign data
– Get the data that you need to track your campaign performance.
– Learn how to retarget clients effectively
– Learn how to understand Pixel data that is collected

8) Monitor your Facebook Ad Campaign
– Create and understand Facebook Ad reports for your future campaigns.

9) Optimise your Facebook Ad Campaign
– Get strategic advice to help you make the most of your campaign


By attending this course, participants will be able to:

  • Display ads on Facebook and Instagram
  • Target specific audience for optimal advertising effort
  • Learn to install and use Facebook Pixel for Facebook advertising campaigns
  • Determine budget and timeframe
  • Measure, monitor and optimise campaigns


SkillsFuture Credit applies to Individuals who are Singaporeans, 25 years and above.

Step 1

Login to SkillsFuture Credit Account to view your account summary.


Step 2

Register course in below form and update Articulat on the amount of credits to be used.


Step 3

Articulat will issue a letter of acceptance to indicate the course fee details. Participants are required to attach supporting documents provided by the Training Provider by visiting SkillsFuture Credit Portal to Submit a Claim. All claims must be submitted within 60 days before course date. (Please note that the class will only be confirmed when there is a certain number of participants.)


Step 4

The claim will disburse pay to Training Provider (Articulat).

  • Please submit a claim for SkillsFuture Credit.
  • Balance payment after SkillsFuture Credit claims required before attending the course.
  • Articulat may decide not to enrol a participant who does not pay the course fee or takes on the responsibility to request the person to pay before attending the first lesson.
  • Participant would be responsible for paying the full course fee if Articulat did not receive any email notification of approved claims from SkillsFuture.
  • All SkillsFuture claims must be submitted within 60 days before course date.




  • Registration will be confirmed upon receipt of registration form.
  • Participants will need to make full payment of the course fee, and no refund will be made for cancellation less than 14 days before the course date.
  • All cancellation made within 14 days before course date carries an administrative fee of $15.
  • Replacement classes are considered on a case-by-case basis.
  • Articulat Private Limited reserves the right to change the date, time and venue owing to unforeseen circumstances.
  • Articulat Private Limited reserves the right to cancel or postpone the course due to unforeseen circumstances and also the right to reject any registration.


Articulat Academy Facebook Marketing

Nett fee: $360.00

Date: 21st March 2018 (Wednesday)

Duration: 9:00 am to 5:30 pm

Venue: 115 East Coast Road Singapore 428804 (2nd Level)